• Manage the bank’s social media channels across Facebook, Instagram, LinkedIn, and TikTok, using content strategy and performance analytics to drive audience growth, including an 84% increase in TikTok followers year over year.
• Develop and execute digital marketing campaigns that promote community engagement, local businesses, and bank services across multiple platforms, such as our King Cake Taste Test campaign generating 20,000+ impressions.
• Assist with brand positioning and marketing strategy to support deposit growth, product awareness, and customer engagement.
• Coordinate community-focused marketing initiatives, including local campaigns, events, and partnerships.